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Joachim gained extensive experience in Marketing
and Promotions while working for various number-one Radio
& TV stations as well as print media in Germany.
Starting as a journalist and editor, he subsequently became
involved in all aspects of day-to-day media management.
Before relocating to Australia, Joachim held the position
of Vice Programme Director with national broadcaster Klassik
Radio, where he was involved in and/or responsible for all
aspects of the operations.
Joachim also helped develop Klassik Radio's web appearance
and implement new digital broadcasting technologies.
As Marketing and Information Manager, Joachim established
Original IT Investments’ strong recognition as the premium
ICT incubator in the Northern Territory.
In the role of a Business Development Advisor, Joachim has
been involved in eleven start-up companies in various industries
(electrical engineering, radar technologies, online application
service provision to name a few).
He supported Original IT Investments’ start-up businesses
with his expertise in Marketing, Project Planning and Business
Management.
In 1999, Joachim started MediaSails, a consultancy business
with a strong view to utilising emerging technologies for
marketing and business management.
MediaSails has since grown into a globally oriented powerhouse
of well-networked creative companies. MediaSails' strategic
partners, such as Hot Chilli, allow it to draw from an extensive
network to provide workable online solutions for diverse market
segments (Paul Wilson, Hot Chilli).
Joachim has a strong interest in sports and music. He has
served as Chairman of GecOz P/L during the company's start-up
phase, and he is a Graduate of the Australian Institute of
Company Directors (AICD).
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